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Digital printing is the process of mapping an image onto a selected surface – a shirt, a custom tumbler, a beanie, a custom-printed tote bag, etc. – and transferring that image onto it using minute drops of ink.Being a more modern form of printing, there are many benefits for choosing digital over traditional printing. These include:
Frequent advances
Innovations make it more adaptable than older forms. It is much more flexible and easily updated to fit more and more products and ideas.
Cheaper to set up and run
Not requiring the machinery needed with physical printing devices, such as plates, is much cheaper to print digitally. Maintenance costs only go as far as the devices themselves, and the inks are easier to come by.
Order volume can range from a single item
Since it is cheaper and quicker to print digitally, a single item is much more cost-friendly. This makes digital printing a much more viable option for Print on Demand services.
Quicker printing process
As there are very few steps involved in setting up a digital printing project, the time it takes to produce the chosen items is significantly reduced.
Digital images are easier to edit
Personalized items are much simpler to produce as a digital image can be edited freely and quickly. Some images can even be programmed to update automatically based on a set of data input into the image or software.
Black and white printing is much cheaper
While digital printing has the market covered for vibrant and high-quality color printing, black and white options are much cheaper than even color options.
Fast and quality services
Digital printing can be used in several different ways...
Inkjet and Laser are the most used forms of digital printing. Inkjet and laser printers are found everywhere, from offices to private homes.
Solid Ink is used more often for larger-scale printing operations, such as by graphic designers. Solid ink printing uses a waxy resin-polymer to create striking advertisements and long-lasting images.
Digital Press is great for high-volume orders such as booklets, brochures, leaflets, labels, and business cards.
The Printing Process of
Digital Printing
Digital printing no longer requires the use of printing plates or transfer stickers. By connecting specially designed printing machines, computers can print images directly onto the chosen media material. There are no stages between the finished digital image and the printing process, making it much quicker and easier than traditional printing methods.
- The image is created. Any digital artifacts are removed, and the image itself is cropped to a bare minimum size of the subject. This is to ensure it is printed cleanly and without any loss in quality.
- The image is sized to fit the highest area possible on the chosen material. This again ensures that no quality is lost during the printing process.
- The image files are formatted to the correct file type for the machines used and sent to the printer. High-quality file formats are used to keep the image crisp and clear.